In Deciding Among the Four General Targeting Methods,a Marketer Must

question 139

Multiple Choice

In deciding among the four general targeting methods,a marketer must consider two factors.These factors are _____.

• A) how large should the target be, and what area(s) of the country should it include 
• B) what media would best reach the target market, and what appeal would work best 
• C) how many target markets should be selected, and how large should they be 
• D) how to evaluate the success of the marcom strategies and measure of financial success 
• E) how easy or difficult is it to collect data, and how predictive the characteristic is of consumer choice behavior

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Definitions:

Trend Percentage

A financial analysis technique that compares certain line items in financial statements over different periods to identify patterns and growth rates.