Examlex
The EquiTrend survey asks respondents to rate a number of brands in terms of which two dimensions?
Self-esteem Types
Various categories or ways in which individuals perceive and value themselves, influencing their attitude and behavior.
Ideal Self
An individual's conception of themselves in terms of attributes or achievements they aspire to realize.
Real Self
The authentic version of an individual, encompassing their true feelings, desires, and beliefs, uninfluenced by external pressures.
Alfred Adler
An Austrian psychotherapist and founder of the school of individual psychology, known for his theories on the importance of feelings of inferiority.
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