Examlex
From the company's viewpoint,which of the following is the best statement a customer can make about a brand?
Interactive
Capable of acting in response to user input; engaging in two-way communication.
Tangible
Physical products or goods that can be seen, touched, and used, as opposed to services or digital products which are intangible.
Intangible
Describes products or services that cannot be seen, touched or physically measured, such as expertise or an insurance policy.
Brand Managers
Individuals responsible for developing and implementing strategies to increase the value and performance of a specific brand, product, or product line.
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