Brand Names Can Influence Consumers' Perceptions and Attitudes

question 5

True/False

Brand names can influence consumers' perceptions and attitudes.

---

Definitions:

Competitive Advantage

A situation where a company has an edge over its competitors, allowing it to generate greater sales or margins and retain more customers.

Brand Recognition

The extent to which a consumer can correctly identify a brand through its attributes and visuals, distinguishing it from competitors.

Core Values

Fundamental beliefs or guiding principles that shape an organization's culture and decision-making, influencing how it conducts business and interacts with stakeholders.

Competitive Advantage

A unique advantage a company has over its competitors that allows it to generate greater sales or margins.