Sometimes the Only Way to Overcome the Perception of a Lack

question 53

Multiple Choice

Sometimes the only way to overcome the perception of a lack of ______ is through heavy advertising to convince consumers that a new way of doing things really is better than an existing solution.

• A) observability 
• B) complexity 
• C) trialability 
• D) compatibility 
• E) relative advantage

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Definitions:

Law of Small Numbers

A cognitive bias that leads people to draw broad conclusions from small data sets.

Optimality

The condition of being the best or most favorable, especially in terms of decision-making or strategy.

Cognitive Processes

Mental activities involved in acquiring, processing, and storing knowledge, such as thinking, reasoning, and remembering.

Representativeness

The degree to which a particular sample reflects the characteristics of its larger population.