In Quantifying the Adoption-Influencing Characteristics,the Two Factors on Which the Characteristics

question 78

Multiple Choice

In quantifying the Adoption-Influencing Characteristics,the two factors on which the characteristics are rated are _____.

• A) relative advantage and trialability 
• B) perceived value and risk 
• C) importance and evaluation 
• D) risk and reward 
• E) costs and benefits

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Definitions:

Editorial Calendar

A planned schedule of content publication across different media channels, managed to ensure consistency, relevance, and engagement.

Marketing Goals

Objectives companies set to guide their marketing efforts, aiming at specific outcomes like increased sales or brand awareness.

Aligning

The process of adjusting strategies, resources, and operations to ensure they are in harmony with objectives, goals, or specified benchmarks.

Signature Look

A distinctive style or appearance that makes an individual or brand easily recognizable.