The Name Chosen for a Brand Does Three Things

question 82

Multiple Choice

The name chosen for a brand does three things.It affects the speed with which consumers become aware of the brand,influences the brand's image,and ______.

• A) increases sales 
• B) reduces the impact of competitive offerings 
• C) plays a major role in brand equity formation 
• D) increases consumers' knowledge of the product 
• E) enhances share-of-voice

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Definitions:

Energy Nutrients

Nutrients such as carbohydrates, fats, and proteins that provide energy for the body to perform its functions.

Proteins

Large molecules made up of amino acids, essential for the structure, function, and regulation of the body's tissues and organs.

Eicosanoids

A group of powerful biochemicals that are derived from fatty acids and have roles in inflammation, immune function, and as messengers in the central nervous system.

Smooth Muscle Contraction

The process by which smooth muscle fibers narrow or tighten, facilitating functions such as the movement of food through the digestive tract.