Though Not Shown in the Brand Adoption Process Model,_____ (A

question 11

Multiple Choice

Though not shown in the Brand Adoption Process Model,_____ (a form of free advertising) also plays a significant role in facilitating brand awareness.

• A) public relations 
• B) sales promotion 
• C) personal selling 
• D) word-of-mouth communication 
• E) on-line advertising

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Definitions:

Preferred Stock

A class of ownership in a corporation that has a higher claim on assets and earnings than common stock, often receiving dividends before common shareholders.

Noncontrolling Interest

Represents the equity interest in a portion of a subsidiary's net assets that is not attributable directly or indirectly to the parent company.

Common Stock

A type of equity security that represents ownership in a corporation, with holders usually having a vote in corporate decisions but in the last in line during liquidation.

Preferred Stock

A class of ownership in a corporation that has a higher claim on its assets and earnings than common stock, often receiving dividends before common shareholders and having a fixed dividend rate.