A Good Positioning Statement Should Satisfy Which of the Following

question 53

Multiple Choice

A good positioning statement should satisfy which of the following? 

• A) It should reflect a brand's competitive advantage. 
• B) It should motivate consumers to action. 
• C) It should be based on product-related attributes. 
• D) a and b only 
• E) a, b, and c

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Definitions:

Owner's Equity

Owner's equity represents the owner's stakes or claims against the assets of a business, equal to the total assets minus total liabilities.

Liabilities

Financial obligations or debts that a business or individual owes to others, which are expected to be settled over time through the transfer of economic benefits like cash or goods.

Assets

Resources owned or controlled by a business that are expected to benefit future operations.

Accounting Equation

The foundational equation in accounting, Assets = Liabilities + Owner's Equity, showing the relationship between a company's assets, liabilities, and equity.