Target Marketing Could Be Considered Unethical When the Targeting Is

question 25

Multiple Choice

Target marketing could be considered unethical when the targeting is concerned not with fulfilling consumers' needs and wants,but rather with exploiting consumers' _____.

• A) economic status 
• B) lack of information 
• C) vulnerability 
• D) demographic profiles 
• E) social status

Identify therapeutic procedures derived from classical conditioning.

Differentiate between various behavioural therapies and their intended outcomes.

Understand the role of token economies and positive reinforcement in behaviour modification.

Learn the significance of modelling and social skills training in addressing psychological disorders.

---

Definitions:

Higher-order Conditioning

A classical conditioning process where a conditioned stimulus is paired with a neutral stimulus to elicit a conditioned response without the need for the original unconditioned stimulus.

Sensitization

The increased responsiveness of a sensory system to a stimulus, usually following repeated exposure to that stimulus.

Behavioral Contrast

A phenomenon where a change in conditions results in an opposite change in behavior, often observed in operant conditioning experiments.

Habituation

A decrease in response to a stimulus after repeated presentations, indicating a form of learning that involves becoming accustomed to the stimulus.