Which of the Following Statements Is True Regarding Advertising's Manipulative

question 17

Multiple Choice

Which of the following statements is true regarding advertising's manipulative power? 

• A) Bad consumption decisions are proof of advertising's manipulative power over consumers. 
• B) The only way marketing communications can actually influence consumers is through overt, non-subtle ways. 
• C) A primed goal state generated by advertising remains an active driver of judgments and behavior over the long run. 
• D) Advertising practitioners do not have any ability to influence consumers in very subtle ways. 
• E) People, when consciously aware that attempts are being made to persuade or influence them, have the cognitive capacity to resist efforts to motive them in a direction they wish not to be moved.

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Definitions:

Experimental Group

In an experiment or clinical trial, the group of participants who receive an active treatment.

Physiological Changes

Alterations in the body's normal biological functions, which can result from disease, environmental factors, or normal aging processes.

Placebos

Substances with no therapeutic effect, often used as a control in testing new drugs, to assess the psychological impact of receiving treatment.

Nocebos

Refers to a detrimental health effect that results from negative expectations of the patient and is the counterpart to the placebo effect.