The Practice of Marketers in One Country Using Brand Names

question 10

Multiple Choice

The practice of marketers in one country using brand names for their products that are virtually the same as the names of established brands from another country is known as _____.

• A) piracy 
• B) trade dress violation 
• C) private label branding 
• D) ambush marketing 
• E) guerilla branding

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Definitions:

Multi-Level Marketing

A direct sales strategy where individuals sell products and recruit others to sell, earning commissions from their sales and the sales of the team they recruit.

Loyalty Selling

A sales strategy focused on creating and maintaining long-term relationships with customers to encourage repeat business.

Personal Relationship

A connection between individuals based on emotional or social bonds, often characterized by mutual respect, understanding, and communication.

Personal Selling

A direct marketing approach where individual salespeople reach out to potential customers through face-to-face meetings, calls, or personalized messages.