What Did Kraft State as Its Defense When the FTC

question 9

Multiple Choice

What did Kraft state as its defense when the FTC judged the ad for Kraft Singles deceptive? 

• A) The claim made in the ad was not false. 
• B) Reasonable consumers wouldn't believe the claim regardless of whether it was true or false. 
• C) The claim was merely puffery and did not state a fact. 
• D) The claim was immaterial. 
• E) They agreed the claim made in the ad was false, but other competitors were making the same false claim.

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Definitions:

Production Possibility Frontier

A graphical representation showing the maximum quantity of different goods that can be produced with a given set of resources and technology.

Opportunity Costs

The cost of an alternative that must be forgone in order to pursue a certain action or decision.

Production Possibility

An economic model that shows the maximum combination of goods or services that can be produced with a given set of resources.

Current State

The present condition or situation of a system, process, or subject of study.