What Did Kraft State as Its Defense When the FTC

question 9

Multiple Choice

What did Kraft state as its defense when the FTC judged the ad for Kraft Singles deceptive? 

• A) The claim made in the ad was not false. 
• B) Reasonable consumers wouldn't believe the claim regardless of whether it was true or false. 
• C) The claim was merely puffery and did not state a fact. 
• D) The claim was immaterial. 
• E) They agreed the claim made in the ad was false, but other competitors were making the same false claim.

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Definitions:

Skunkworks

Project initiated by a company employee who conceives the idea, convinces top management of its potential, and then recruits human and other resources from within the firm to turn it into a commercial project.

Less Expensive

Refers to products or services offered at a lower price compared to other similar offerings, often aimed at attracting cost-conscious consumers.

Business Credit

The ability of a business to obtain goods, services, or money based on the trust that payment will be made in the future.