Demographics Refers to Information About Consumers' Attitudes,values,motivations,and Lifestyles as They

question 128

True/False

Demographics refers to information about consumers' attitudes,values,motivations,and lifestyles as they relate to buying behavior in a particular product category.

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Definitions:

Height of the Curve

In statistics, this typically refers to the peak point of a probability distribution curve, indicating the most probable outcome.

Continuous Random Variable

A type of random variable that can take an infinite number of possible values within a given range.

Normal Distribution

Refers to a probability distribution that is symmetric around the mean, showing that data near the mean are more frequent in occurrence than data far from the mean.

Z-score

A statistical measurement that describes a value's relationship to the mean of a group of values, normalized to standard deviation units.