_____ Represents Information About Consumers' Behavior in a Particular Product

question 73

Multiple Choice

_____ represents information about consumers' behavior in a particular product category or set of related categories.

• A) Demographics 
• B) Behaviorgraphics 
• C) Psychographics 
• D) Geodemographics 
• E) Lifestyle analysis

---

Definitions:

Adequacy of Consideration

The fairness of the value exchanged in a contract, ensuring that what is given by each party is of comparable worth.

Legal

Pertains to the system of rules that are created and enforced through social or governmental institutions to regulate behavior.

Existing Duty

An obligation that a party is already legally bound to under the terms of a contract or by law.

Quantum Meruit

A legal principle where a person is compensated for services or goods provided when no contract exists, based on the value of the work done.