Examlex
If a firm is unable to determine a segment's size or purchasing power,this may indicate that which criteria for segment effectiveness cannot be met?
French Positivists
A group of French philosophers who advocated for the application of scientific methods to the study of society, emphasizing the importance of observation and empirical evidence.
Émile Durkheim
A foundational French sociologist known for his work on social integration, religion, and the establishment of sociology as an academic discipline.
Karl Marx
A philosopher, economist, and revolutionary socialist whose works on the conflicts within capitalism have profoundly influenced the development of socialist theory.
Max Weber
A German sociologist, philosopher, and political economist whose works are foundational in the field of sociology, especially regarding the concept of rationalization, bureaucracy, and social stratification.
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