Examlex
_____ is based on demographic characteristics of consumers who reside within geographic clusters,such as ZIP code areas and neighborhoods.
Service Standards
The levels of performance and quality that service providers commit to delivering to their customers.
Empowerment
In context of service delivery, means allowing employees to make decisions about how service is provided to customers.
Marketing of Services
Strategies and approaches used to promote and sell non-tangible products, such as banking, cleaning, or educational services.
Sustainable Competitive Advantage
A unique advantage that allows a company to outperform its competitors over a long period.
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