The Premise Underlying Geodemographic Targeting Is That People Who _____

question 138

Multiple Choice

The premise underlying geodemographic targeting is that people who _____ also share demographic and lifestyle similarities.

• A) are in the same income category 
• B) reside in similar areas 
• C) are of the same age 
• D) are of the same gender 
• E) are of the same ethnic group

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Definitions:

International Companies

Businesses that operate across multiple countries outside of their original country of establishment.

Product Manufacturing

The process of producing goods from raw materials through various procedures such as assembly or chemical transformation.

Globalization

The process by which businesses or other organizations develop international influence or start operating on an international scale, leading to increased interconnectedness and interdependence of the world's markets and businesses.

Research And Development (R&D)

The process of investigating and creating new products and services or improving existing ones through innovations.