In Deciding Among the Four General Targeting Methods,a Marketer Must

question 139

Multiple Choice

In deciding among the four general targeting methods,a marketer must consider two factors.These factors are _____.

• A) how large should the target be, and what area(s) of the country should it include 
• B) what media would best reach the target market, and what appeal would work best 
• C) how many target markets should be selected, and how large should they be 
• D) how to evaluate the success of the marcom strategies and measure of financial success 
• E) how easy or difficult is it to collect data, and how predictive the characteristic is of consumer choice behavior

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Definitions:

Pace of Life

The speed at which life's activities are conducted, often influenced by cultural, societal, or individual factors.

Case-study Evidence

A research method that involves the detailed examination of a single example or case, providing in-depth data and insights into complex issues.

Unrepresentative

Not accurately reflecting the characteristics, demographics, or qualities of the whole population.

Case Study

A detailed analysis of a person, group, event, or situation over a period of time, used in both teaching and research contexts.