Explain the Concept of Geodemographic Targeting and How It Is

question 141

Essay

Explain the concept of geodemographic targeting and how it is being used in today's marketplace.

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Definitions:

Recategorization

A cognitive process that involves changing the classification or grouping of information, often to reduce intergroup bias.

Dehumanization

The process of depriving a person or group of positive human qualities, leading to the perception of them as less than human.

Cross-Categorization

Cross-Categorization is the practice of classifying individuals or items into multiple overlapping categories or groups based on different attributes.

Positive Contact Situations

Interactions in which individuals from different backgrounds or groups come together in a supportive, cooperative environment, leading to reduced prejudice and enhanced relationships.