Examlex
When activities are undertaken by receivers to interpret marketing messages,this is known as _____.
Hierarchical Need Theory
A psychological theory proposing that individuals have an order of needs that range from basic physical requirements to complex psychological needs, which must be fulfilled sequentially.
Self-Determination Theory
A theory of motivation that emphasizes the role of intrinsic motivation in driving human behavior and the importance of psychological needs for autonomy, competence, and relatedness.
High Achievement Needs
A personal drive in individuals who seek to achieve excellence, master complex tasks, and set and accomplish challenging goals.
High Affiliation Needs
The strong desire to build and maintain social relationships, be part of a group, and feel connected to others.
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