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Anita,who Is in the Process of Shopping for a New

question 51

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Anita,who is in the process of shopping for a new car,is fascinated with a television commercial that relates the Porsche 911 to a thoroughbred horse,comparing the quality of design and aerodynamics of the car to the fine breeding and training of a champion race horse.This commercial is an example of _____.


Definitions:

Antonio Gramsci's

Refers to the theories and ideas of Antonio Gramsci, an Italian Marxist philosopher and political theorist, known for his notions on cultural hegemony and the role of intellectuals in society.

Cultural Leadership

The process or ability to guide the cultural development or transformation within communities, organizations, or societies by influencing values, beliefs, and practices.

Intellectuals

Individuals engaged in critical thinking and analysis, especially concerning societal issues, and who often articulate new ways of understanding the world.

Bourgeoisie

The class in capitalist societies who own the means of production and are traditionally associated with wealth, materialism, and the pursuit of profit.

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