Georgetown's Advertising Agency Performed a Copy Test to Evaluate a Georgetown

question 39

Multiple Choice

Georgetown's advertising agency performed a copy test to evaluate a Georgetown magazine.They learned that three out of five hospital purchasing agents who saw the ad actually purchased the product.This favorable sales response illustrates _____.

• A) effective decoding 
• B) absence of noise 
• C) effective channeling 
• D) positive feedback 
• E) negative feedback

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Definitions:

Adaptive Behavior

The collection of conceptual, social, and practical skills that individuals learn and perform to effectively cope with daily life challenges.

Maladaptive Behavior

Actions or reactions that may provide short-term relief or satisfaction but ultimately do not support well-being, health, or adjustment to social situations.

Contextual Therapies

Therapeutic approaches that consider the client's environment, background, and the context of their issues as central factors in the treatment process.

Generalized Anxiety Disorder

A mental health disorder characterized by persistent and excessive worry about various aspects of daily life, not limited to one specific issue.