Most Personal Computers Purchased by Households Are Acquired Primarily to Assist

question 31

Multiple Choice

Most personal computers purchased by households are acquired primarily to assist children in their school work.In referring to its brand of PC,one computer company came up with the clever advertising line "The teacher's aid." This line is the only notable aspect of the company's advertising.What creative style is the company employing? 

• A) preemptive 
• B) unique selling proposition 
• C) resonance 
• D) brand image 
• E) emotional

---

Definitions:

Collective Task

A task that requires the collaboration and effort of multiple individuals or groups to achieve a common goal.

Discretionary

Pertaining to or involving the use of judgment and the ability to make decisions that are not dictated by strict rules or protocols.

Individual Inputs

Refers to the contributions or efforts made by individual members within a group or team setting, which can influence the overall group dynamics and outcomes.

Marks, Mathiew, and Zaccaro Model

A framework that conceptualizes team performance as involving cycles of goal-directed activities: transition processes, action processes, and interpersonal processes.