Encoding _____

question 66

Multiple Choice

Encoding _____.

• A) is creating interference and distortion 
• B) is the process of translating thought into symbolic form 
• C) involves activities undertaken by receivers to interpret marketing messages 
• D) is the path through which the message moves from source to receiver 
• E) is receiving a message from a marcom source

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Definitions:

Promissory Estoppel

A legal principle that prevents a party from withdrawing a promise made to another if the latter has reasonably relied on that promise to their detriment.

Reasonable Reliance

A principle where a party acts based on the representation or promise of another, believing it to be true.

Bilateral Contract

An agreement involving two parties where each promises to perform an act in exchange for the other's act.

Unilateral Contract

A contract where one party makes a promise in exchange for an act by another party, which upon performance, binds the first party to its promise.