Marketers Can Enhance Consumers' Motivation to Attend to a Message

question 33

Multiple Choice

Marketers can enhance consumers' motivation to attend to a message by _____.

• A) increasing curiosity about the brand 
• B) repeating the ad on multiple occasions 
• C) employing verbal framing 
• D) appealing to hedonic needs 
• E) using concretizations

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Definitions:

Flynn Effect

The significant and enduring rise in scores for both fluid and crystallized intelligence tests across various regions globally throughout the 20th century.

Mean IQ Score

The average score derived from standardized tests designed to measure human intelligence.

Flynn Effect

The observed substantial and long-term increase in intelligence test scores, measured in many parts of the world from roughly 1930 to the present day.

Heterosis

The phenomenon by which the offspring of genetically diverse parents exhibit qualities or performances superior to either parent.