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In Recognizing Alternative Paths to Attitude Formation and Thus to Persuasion,the

question 48

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In recognizing alternative paths to attitude formation and thus to persuasion,the ELM points out that the form of persuasion will depend both on consumer _____ (their motivation,opportunity,and ability to process marketing messages) and the relative strengths of the brand.


Definitions:

M/M/S System

A mathematical model used in queue theory representing a system with multiple servers where arrivals and service times follow a Poisson and exponential distribution respectively.

Single Queue

A method of organizing waiting lines that directs all customers to form one line that feeds into multiple service points.

Model A

A specific version or type of a product or system, often denoting its design or features.

M/M/1 System

A model in queue theory representing a system with a single server where arrivals follow a Poisson process and service times are exponentially distributed.

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