The Marcom Tools Most Suitable for Accomplishing the Objective of Informing

question 9

Multiple Choice

The marcom tools most suitable for accomplishing the objective of informing the trade and consumers about brand improvements are _____.

• A) advertising and packaging 
• B) p-o-p displays and brand naming 
• C) personal selling and trade-oriented advertising 
• D) word-of-mouth and event sponsorship 
• E) cause-oriented marketing and public relations

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Definitions:

Strange-Situation Test

A procedure developed in psychology to observe attachment relationships between a caregiver and children, typically infants, by introducing stressors.

Infants

Very young children, especially those under one year of age.

Caregivers

Individuals who assist others with activities of daily living and medical tasks, often due to disability, aging, or illness.

Stimulating Mobile

A device, often used in infant cribs, designed to entertain and visually stimulate babies through moving figures and objects, sometimes incorporating music.