Which of the Following Is a Reason Why It Is

question 85

Multiple Choice

Which of the following is a reason why it is essential that objectives be established prior to making implementation decisions regarding message selection,media determination,and how the various marcom elements should be mixed and maintained? 

• A) Objectives guide marcom decisions. 
• B) Objectives create brand awareness. 
• C) Objectives generate sales leads. 
• D)  Objectives offset bad publicity. 
• E)  Objectives enhance a brand's image.

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Definitions:

Organizational Behavior

The study of individual and group dynamics within an organizational setting, aiming to improve productivity and employee wellbeing.

Foundation

The underlying basis or principle for something, providing support or the starting point from which something develops.

Positive Organizational Behavior

A study within organizational psychology focusing on the application of positively oriented human strengths and psychological capacities to improve workplace performance.

High-Involvement Management

The way managers empower employees to make decisions, provide them with extensive training and the opportunities to increase their knowledge base, share important information, and provide incentive compensation.