Which of the Following Is NOT a Strength of Radio

question 5

Multiple Choice

Which of the following is NOT a strength of radio as an advertising medium? 

• A) ability to reach segmented audiences 
• B) ability to reach prospective customers on a personal and intimate level 
• C) high CPM 
• D) short lead times 
• E) ability to transfer images from television advertising

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Definitions:

Implied Messages

Messages or meanings that are suggested or inferred rather than directly stated.

Influencing Responses

The act of affecting or altering someone's reactions or behaviors through various means.

Paraphrasing

The act of rewording someone else's statement to express the same meaning in a different way, often used to demonstrate understanding.

Reflection

The process of thoughtfully considering one's experiences in order to gain insights or understanding.