Linda Saw a Print Ad in a Magazine for Clairol's

question 21

Multiple Choice

Linda saw a print ad in a magazine for Clairol's Natural Essence semi-permanent hair color that she knew existed but did not know anything about it.The ad informed her that users of this hair dye will not see gray roots.In terms of the hierarchy-of-effects model,which step does this marketing communication represent? 

• A) creating awareness 
• B) creating an expectation 
• C) encouraging trial purchase 
• D) reinforcing attitudes 
• E) accomplishing brand loyalty

---

Definitions:

Dummy Activities

Dummy activities are artificial tasks used in project scheduling (e.g., in a PERT or CPM diagram) to establish proper relationships among actual tasks, indicating dependencies without consuming resources or time.

Permanent Project Organization

An organizational structure designed to manage projects on a long-term basis, with dedicated teams and resources.

Matrix Organization

A flexible organizational structure where employees report to multiple managers, typically project manager and functional manager.

Gantt Charts

are visual representation tools used in project management to outline the schedule of tasks or activities against a timeline, highlighting dependencies and progress.