A Certain Brand of Hand Lotion Commands 7 Percent of the Market

question 22

Multiple Choice

A certain brand of hand lotion commands 7 percent of the market for this product category.To increase the brand's market share,a new advertising campaign is formulated with the following objective: "Within the next six months,our objective is to increase the brand's market share from 7 percent to 40 percent." This objective suffers from being ____.

• A) imprecise 
• B) nonmeasurable 
• C) general 
• D) unrealistic 
• E) qualitative

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Definitions:

Interest-Based Negotiation

A negotiation strategy focusing on the underlying interests of the parties involved rather than their initial positions.

Illustrate

To explain or make something clear by using examples, pictures, or diagrams.

Both Parties

Refers to the two sides or entities involved in a discussion, negotiation, or legal matter.

Identify Interests

The process of recognizing and understanding one's own preferences, desires, and areas of focus or concern.