Which Is the Top Rung on the Hierarchy of Marcom

question 61

Multiple Choice

Which is the top rung on the hierarchy of marcom effects? 

• A) awareness 
• B) beliefs 
• C) attitudes 
• D) expectations 
• E) brand loyalty

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Definitions:

Direct Eye Contact

The act of looking directly into another person’s eyes, which can convey honesty, confidence, or aggression, depending on the context.

Paralegals

Trained legal assistants who support lawyers by completing various tasks such as conducting legal research, managing documents, and drafting legal documents, but are not licensed attorneys.

Open-Ended Questions

Questions formulated without a predetermined set of responses, allowing for free and unrestricted answers.

Hostile

Referring to actions or behaviors that are antagonistic, unfriendly, or intended to harm.