Why Is the Ultimate Objective to Achieve Brand Loyal Consumers

question 28

Multiple Choice

Why is the ultimate objective to achieve brand loyal consumers? 

• A) It is much cheaper to retain present customers than it is to continuously prospect for new ones. 
• B) Competitors will go out of business once consumers are loyal to your brand. 
• C) Switching costs are too high for consumers once they become brand loyal. 
• D) Brand loyal consumers are a "captive audience," which reduces marcom expenditures in the future. 
• E) Brand loyal consumers are more satisfied consumers.

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Definitions:

Downsizing

The reduction of an organization's workforce to improve its efficiency, cut costs, or realign its structure, often resulting in layoffs or elimination of positions.

Long-Term Profitability

The sustained ability of a company to generate earnings over an extended period, ensuring its viability and growth.

Displaced Workers

Individuals who have lost their jobs due to economic changes, technological advancements, or organizational restructuring, often requiring retraining or career change.

Retraining Assistance

Support provided to employees to help them learn new skills or adapt to new job roles, often in the face of organizational changes or technological advancements.