The Traditional View States That Advertising Objectives Should Not Be

question 48

Multiple Choice

The traditional view states that advertising objectives should not be stated in terms of _____.

• A) sales or market share gains 
• B) brand awareness 
• C) attitude change 
• D) purchase intentions 
• E) creating brand loyalty

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Definitions:

Egocentric

describes a manner of thinking in which an individual is unable to differentiate between their own perspective and that of others, often seen in early child development.

Speech

The expression of thoughts and feelings by articulate sounds.

Social

Relating to society or its organization, focusing on interactions, relationships, and the dynamics within groups of people.

Private Speech

Self-directed speech by individuals, especially children, which serves as a tool for thinking and self-regulation.