The Hierarchy-Of-Effects Metaphor Implies That for Marketing Communications to Be

question 49

Multiple Choice

The hierarchy-of-effects metaphor implies that for marketing communications to be successful,the various marcom elements must _____.

• A) encourage consumers to discuss the advertisement 
• B) create brand loyalty for the product 
• C) advance consumers through a series of psychological stages 
• D) have the objective of creating brand awareness 
• E) encourage consumers to purchase the product

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Definitions:

Total Cost

The aggregate cost of all resources used in the production of a good or service, including both fixed and variable costs.

Output

The total quantity of goods or services produced by a firm, industry, or economy within a certain period.

Total Cost

The complete expenditure incurred in the production of goods or services, including fixed and variable costs.

Output

The total amount of something produced by a person, machine, or industry.