Although There Is No Simple Resolution to Whether the Traditional

question 102

Multiple Choice

Although there is no simple resolution to whether the traditional or heretical view is more correct,one thing is certain: companies and their chief executives and financial officers are increasingly demanding greater _____ from marcom programs.

• A) creativity 
• B) product placement 
• C) consumer response 
• D) brand awareness 
• E) accountability

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Definitions:

Sperm

Male reproductive cells that carry a man's DNA and are necessary for the fertilization of a female's egg.

Ova

The female reproductive cells, or eggs, that when fertilized by male sperm can develop into an embryo.

Sebaceous Glands

Small oil-producing glands located in the skin of mammals that secrete sebum, which lubricates and waterproofs the skin and hair.

Organism

A living entity consisting of one or more cells, capable of growth, reproduction, and responding to external stimuli.