Because the Effect of Marcom Is So Difficult to Assess,CEOs

question 109

True/False

Because the effect of marcom is so difficult to assess,CEOs and financial officers are demanding less accountability from marcom programs.

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Definitions:

Local Adaptations

are modifications made to products, strategies, or communications to suit the specific tastes, cultural norms, or consumer behaviors of a particular geographic region.

Cultural Differences

refer to the variations in norms, values, beliefs, and practices among different groups or societies, significantly impacting consumer behaviors and marketing strategies.

Externalizing Question

A therapeutic technique used primarily in narrative therapy to help clients view their problems as separate from themselves, thus reducing guilt and blame.

Anxious

Feeling anxious involves experiencing worry, unease, or nervousness, typically about an imminent event or something with an uncertain outcome.