The First Step of the Objective-And-Task Method Is _____

question 111

Multiple Choice

The first step of the objective-and-task method is _____.

• A) assessing the communications functions 
• B) establishing specific marketing objectives that need to be accomplished 
• C) determining advertising's role in the total communication mix 
• D) establishing specific advertising goals in terms of the levels of measurable communication response required to achieve marketing objectives 
• E) establish the budget based on estimates of expenditures required to accomplish the advertising goals

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Definitions:

Sue

The act of bringing a lawsuit against someone or something, initiating legal proceedings in a court of law.

Cherry Wood

A type of hardwood commonly used in furniture, cabinetry, and other woodworking projects.

Breach

The violation of a law, obligation, tie, or standard, often referring to the breaking of a rule or agreement in a contract.

Reasonable Time

A legal concept that refers to a time span which is fair and appropriate under the circumstances for performing a contractual obligation or duty.