The Encoding Variability Hypothesis Contends That People's Memories for Information

question 89

Multiple Choice

The encoding variability hypothesis contends that people's memories for information are enhanced when _____.

• A) humor is used in the advertisements 
• B) the brand is advertised with varied messages or in multiple media 
• C) there is comparative advertising 
• D) price is stressed in the advertisements 
• E) fear appeals are used

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Definitions:

Large Purchases

Transactions involving the acquisition of a substantial volume of goods or services, often resulting in economies of scale or bulk discounts.

Innovative

Relating to the introduction of new ideas, methods, or products.

Demand Elasticity

An indicator of the extent to which the demand for a product or service shifts as a result of variations in its price.

Locking in Customers

Refers to strategies used by companies to retain customers, often through the use of long-term contracts, proprietary technology, or loyalty programs.