One Reason Why It Is Essential That Objectives Be Established

question 88

Multiple Choice

One reason why it is essential that objectives be established prior to making marcom implementation decisions is that objectives provide _____ against which results can be measured.

• A) management consensus 
• B) guidelines 
• C) standards 
• D) effects 
• E) a hierarchy

---

Definitions:

Polygraph Administrators

Individuals trained to conduct polygraph tests, which are used to measure physiological responses that may indicate whether a person is telling the truth.

Sympathetic Nervous System

Part of the autonomic nervous system that prepares the body for quick response to perceived threats, often referred to as the "fight or flight" system.

Electrical Resistance

A measure of the opposition to the flow of electric current through a conductor, determining how much the conductor resists the electric flow.

Polygraph Test

A lie detection examination that measures and records various physiological responses such as blood pressure, pulse, and perspiration as indicators of truth or deception.