The Hierarchy-Of-Effects Metaphor Implies That for Marketing Communications to Be

question 49

Multiple Choice

The hierarchy-of-effects metaphor implies that for marketing communications to be successful,the various marcom elements must _____.

• A) encourage consumers to discuss the advertisement 
• B) create brand loyalty for the product 
• C) advance consumers through a series of psychological stages 
• D) have the objective of creating brand awareness 
• E) encourage consumers to purchase the product

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Definitions:

Absorptions

The process by which substances take in or soak up energy or material from their surroundings, often observed in spectroscopy.

IR Absorption

The process by which molecules absorb infrared light at frequencies characteristic of their structure, used in infrared spectroscopy.

Spike

A sharp increase or sudden upward movement, as in the context of graphs, prices, or signals.

Strong and Broad

Typically refers to the characteristic appearance of certain signals in spectroscopy, indicating a large distribution of energy levels or interactions.