According to the Hierarchy-Of-Effects Model,the Advertiser's Initial Imperative Is to _____

question 106

Multiple Choice

According to the hierarchy-of-effects model,the advertiser's initial imperative is to _____.

• A) make people aware of the brand 
• B) make people like the advertisement 
• C) make people discuss the advertisement with others 
• D) encourage trial of the product 
• E) change beliefs about the brand

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Definitions:

Fair Value

The amount one would get from selling an asset or the cost to transfer a liability during a structured exchange between participants in the market.

Net Income

The total profit of a company after all expenses and taxes have been subtracted from total revenue.

Proportionately Adjusted Balance Sheet

A financial statement showing assets, liabilities, and equity after adjustments have been made to reflect a fair proportionate value based on ownership interests or specific conditions.

Inventory

The raw materials, work-in-process products, and finished goods that a company holds for the purpose of sale in the near future.