Which Is the Top Rung on the Hierarchy of Marcom

question 61

Multiple Choice

Which is the top rung on the hierarchy of marcom effects? 

• A) awareness 
• B) beliefs 
• C) attitudes 
• D) expectations 
• E) brand loyalty

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Definitions:

Theory Of Mind

The ability to attribute mental states—beliefs, intents, desires, emotions—to oneself and others, and to understand that others have beliefs, desires, and intentions that are different from one's own.

Conservation

The principle in cognitive development where a child recognizes that quantity remains the same despite changes in its shape or form.

Short, Wide Glass

A container for liquids that is notably lower in height but broader in width, affecting the perception of content volume.

Soda

A sweet, carbonated beverage, often flavored and containing caffeine and other additives.