John Is the Marcom Manager at a Major Consumer Packaged

question 74

Multiple Choice

John is the marcom manager at a major consumer packaged goods manufacturer.He feels that marcom objectives should be stated in terms of sales or market share gains and that failure to do so is a cop-out.Which view is John espousing? 

• A) traditional view 
• B) common view 
• C) heretical view 
• D) revolutionary view 
• E) controversial view

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Definitions:

Needs Meeting

The process or event where requirements or demands of individuals or groups are addressed and fulfilled.

Fragmentation

The process or state of breaking or being broken into small or separate parts, often leading to a lack of cohesion in areas such as policy or organization.

Coherent Policy

A policy that is logically consistent and well-organized, enabling clear understanding and implementation.

Consistent Services

The delivery of products or support by organizations in a uniform, reliable manner over time to meet customers' or clients' expectations.