Harriet Is a Marcom Manager Who Asserts That Using Sales

question 37

Multiple Choice

Harriet is a marcom manager who asserts that using sales as the objective for a branded product's marcom effort is unsuitable because she feels that sales are a function of other factors in addition to marcom efforts.Harriet is espousing which view? 

• A) traditional view 
• B) common view 
• C) heretical view 
• D) revolutionary view 
• E) middle-of-the-road view

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Definitions:

Liquidation Bankruptcy

A legal process designed to pay off the debts of an individual or company by liquidating their assets, often referred to as Chapter 7 bankruptcy in the United States.

Creditor

An individual or organization to which money is owed by a debtor, usually arising from a financial transaction or agreement.

Bankruptcy Trustee

A person appointed by the bankruptcy court to administer the debtor’s estate in the interests of both the debtor and the creditors. The basic duty of the bankruptcy trustee is to collect and reduce to cash the estate property and to close up the estate as speedily as is compatible with the best interests of the parties.

Chapter 7

A provision of the Bankruptcy Code that provides for "liquidation," where a debtor's non-exempt assets are sold to pay creditors.