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_____ act as liaisons so that the client does not need to interact directly with several different service departments and specialists in a full-service advertising agency.
Location Bias
The potential for research outcomes to be affected by the geographic location in which the study is conducted.
Cross-Cultural
Pertaining to or comparing between two or more cultures, often to understand cultural differences and similarities.
Cultures
The characteristics and knowledge of a particular group of people, encompassing language, religion, cuisine, social habits, music, and arts.
Individuals
Distinct persons or entities, each seen as separate and unique from others.
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