Many Who Are Skeptical of a Successful Future for Mobile

question 52

Multiple Choice

Many who are skeptical of a successful future for mobile phone advertising nonetheless believe this advertising medium may have value for _____.

• A) packaged-goods manufacturers 
• B) business-to-business marketers 
• C) local retailers 
• D) service firms 
• E) clothing manufacturers

---

Definitions:

Significant Differences

Statistical evidence that two or more groups have values that are not likely to be the same purely by chance.

Two-Tailed Tests

Statistical tests that consider both directions of effect, allowing for the exploration of non-specific hypotheses.

One-Tailed Tests

Statistical hypothesis tests that determine the significance of an observed effect only in one direction, either greater than or less than a specified value.

Rejection Region

The portion of the sampling distribution of a statistic that leads to the rejection of the null hypothesis.