Effective Advertising Should Build Sales Volume by Enhancing Brand Equity,both

question 88

Multiple Choice

Effective advertising should build sales volume by enhancing brand equity,both by _____ and by _____.

• A) building brand knowledge; increasing trial 
• B) providing information; including a reason to buy 
• C) including a sales promotion offer; reminding consumers 
• D) increasing brand loyalty; using a credible endorser 
• E) increasing brand awareness; enhancing brand image

---

Definitions:

Endogamy

Marriage to someone within one’s social group.

Exogamy

Marriage to someone from a different social group.

Interracial Marriage

A marriage between partners who belong to different racial groups.

Family Values

A set of moral and social norms and beliefs traditionally upheld within a family, emphasizing responsibilities, ethics, and cultural heritage.